That's Jimmy Johnson's tag line as the new spokesman for ExtenZe, the "male enhancement" product. That's not a joke. I saw it myself early this morning on TV, his jovial fat face stuffed under that silver pompadour of his, yakking away about how everyone loves "bigger and better."
And Johnson, the longtime college and pro football head coach and current Fox Sports NFL analyst, is no cynical paid celebrity stooge, just in it for the buck. No, he's apparently a long-time enthusiastic customer. He might have a few Super Bowl rings on his fingers to boost his ego but they did no good I guess in boosting the length of his disco stick. And thus, "go long!"
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